About Us

94.7 The Pulse is Geelong’s favourite community radio station, providing a voice to the people through a diverse range of programming from multicultural shows and current affairs to special interest programs and local events coverage.

Our aim is to be the voice of the Geelong community through addressing local issues, concerns and events, and provide a platform for our youth, elderly, local businesses, not-for-profits, and multicultural individuals and groups to share their passions and interests without the noise and commercialism of typical mainstream radio.

94.7 The Pulse runs on the generosity and hard work of 94 volunteers, and 1.7 staff members. While primarily designed to serve Geelong, the Surf Coast and the Bellarine Peninsula, our studios are in Geelong, the service area of the station extends to Lorne, the outskirts of Colac, the outskirts of Ballarat, Werribee and anywhere in between.

We also broadcast via live streaming online, so people from all over Australia and the world can tune in to 94.7 The Pulse. The Pulse is run on the tireless energy of our volunteers, generous and community minded sponsors and the support of our listeners becoming subscribers.

OUR VISION

To be the premier regional production house and media training centre in the broadcast industries of radio through community engagement, innovation, and the collective input of groups and businesses within Geelong and surrounding regions.

OUR COMMITMENT

94.7 The Pulse is committed to serving the needs of the community with in the broadcast area and to promote organisations, issues, events and activities that are relevant to the local people. Put simply, 94.7 the Pulse aims to provide “Diverse Radio” by delivering a large range of content that is not provided by commercial broadcasters. We abide by the Community Broadcasting Association of Australia ‘s (CBAA) Code of Ethics.

OUR MISSION

To provide a voice for our diverse community through fostering engagement, promoting inclusivity and connectedness, and facilitating opportunities to learn valuable media skills that allow individuals and groups to collaborate and contribute to the fabric of our region.

OUR VALUES

PASSION

Providing a platform for community members and groups to share their passions with the region’s listeners.

UNITY

Fostering a culture of inclusivity, acceptance, and unity.

LEADERSHIP

Being an industry leader in community radio broadcasting and content production

SYNERGY

Acting in alignment with community morals, values and expectations and celebrating diversity

EMPOWERMENT

Empowering the community to be involved in and give a voice to local issues, interests, and events

Our Story

ROOTS IN COMMUNITY AND ASPIRATION

94.7 The Pulse, originally known as 3YYR (You Yangs Radio), was born from the aspirations of Geelong’s community in a public meeting in November 1984. Driven by passionate locals, a dedicated committee worked tirelessly to gather support and meet the technical and administrative requirements for a broadcasting license. After several test broadcasts and relentless lobbying, 3YYR officially commenced full-time broadcasting on May 1, 1988.

EVOLUTION AND GROWTH

In 1996, the station evolved from 3YYR to Geelong Radio, and in 2001, it transitioned to 94.7 FM, adopting the new name, 94.7 The Pulse. This move, part of a federal government frequency re-arrangement plan, brought a higher transmitter power, extending the station’s reach and impact.

94.7 The Pulse’s broadcast area stretches from Werribee to Lorne and from Meredith in the Golden Plains shire to Queenscliff down on the Bellarine.

A PARTNERSHIP FORGED IN COMMUNITY

Facing financial challenges from operational costs, 94.7 The Pulse found a lifeline in Diversitat, which became its parent organisation in 2004. This partnership was a natural fit, with both organizations sharing a deep commitment to community focus and projects. Diversitat merged with Multicultural Ages Care services (MACS) in 2022 to become Cultura, The Pulse not only survived but thrived, continuing to serve the Geelong, Surf Coast, and Bellarine Peninsula communities.

CELEBRATING MILESTONES AND EXPANDING HORIZONS

In 2013, 94.7 The Pulse expanded its reach with the establishment of Pulse Television, airing on Channel 31 (Digital 44). This 30-minute lifestyle program highlighted the Greater Geelong region, showcasing its diversity, local talent, and cultural richness. Although Pulse TV ceased in 2018, its legacy of community engagement and representation remains a proud chapter in The Pulse’s history.

RESILIENCE AMIDST CHALLENGES

The Pulse celebrated its 30th anniversary in 2018, a testament to its enduring presence in the community. This milestone was achieved thanks to the unwavering dedication of volunteers, some of whom have been with the station since its early days.

However, the station’s journey faced unprecedented challenges with the onset of COVID-19. The pandemic disrupted the lives of many, including the volunteers who are the backbone of The Pulse. Despite these trials, the station demonstrated remarkable resilience, adapting to the new normal and continuing to serve its audience through live streaming and online engagement.

A RESURGENCE OF CREATIVITY AND DIVERSITY

Since the disruption of the pandemic, 94.7 The Pulse has experienced a vibrant resurgence of new and diverse shows. This revival has infused fresh energy into the station, reflecting the dynamic and evolving interests of the community. Since October 2023, the station has added 11 new programs to its schedule, with more in the pipeline. This includes three new ethnic language programs, shows focusing on mental health, diversity and inclusion, and the next generation of breakfast hosts making their mark. All these new hosts have completed The Pulse’s Intro to Broadcasting Course, ensuring they bring quality and professionalism to the airwaves.

VISION FOR THE FUTURE

Looking ahead, 94.7 The Pulse is guided by a strategic plan for 2024-2029, aiming to:

Be a highly regarded and recognized media outlet in the Geelong region.
Provide quality media training, ensuring diverse representation.
Promote Australian and local musicians from the Geelong area.
Serve as a platform for diverse, unique, and independent voices, especially marginalized groups.
Act as a respectful ally of First Nations people of Australia.
Embrace changes in the media landscape, exploring digital channels and podcasting opportunities.

Through community engagement, innovation, and the collective efforts of our 93 volunteers, enduring sponsors, and listeners, 94.7 The Pulse continues its mission to be the voice of the Geelong community, celebrating its diversity and fostering a sense of unity and empowerment.